Gold Bull Market Is Over? Why Central Banks Are Suddenly Selling
Not long ago, central banks were buying gold as if there were no tomorrow. China added to its reserves for 16 consecutive months, Poland purchased over 100 tonnes in a single year, and the price of gold soared to a record high of $5,600. The prevailing market wisdom was simple: "If central banks are buying, why should you worry?"
Fast forward three months, and the narrative has completely reversed. Turkey, Russia, and Poland — once the biggest buyers — have become the largest sellers. Gold prices have tumbled as much as 13%, recording their worst monthly performance since the 2008 financial crisis. Is this a tactical adjustment, or the end of the bull market? And what should you do with your gold ETF?

Why the Sudden Selling? It's Not About Losing Faith in Gold
This wave of selling has little to do with a bearish view on gold. It is about a sudden, desperate need for cash.
Turkey's Dilemma
The Turkish central bank dumped 118 tonnes of gold in just two weeks — its largest sell-off since 2018. The governor explained: "This is just a gold-for-foreign-currency swap operation. The gold will return." Turkey is bleeding cash. When you cannot pay for energy or defend your currency, even gold becomes a disposable asset.
Russia's War Chest
Russia faces a widening fiscal deficit of 5.6 trillion rubles. Selling gold is one of the few ways to finance the ongoing war in Ukraine.
Poland's Profit-Taking
Poland's move is the most strategic. After three years as the world's largest gold buyer, Poland now plans to sell a portion of its 550-tonne hoard to raise $13 billion for national defense. This is a classic "sell high, buy back low" trade.
The driving force behind this sell-off is not a lack of confidence in gold. It is a liquidity crisis. War, expensive oil, and collapsing currencies have forced central banks to liquidate their most valuable asset to survive.
France's Smarter Move: Sell Nothing, Profit €11 Billion
Not every central bank is selling the same way. The French central bank recently revealed a brilliant financial maneuver. In the 2025 fiscal year, it used an "exceptional operation" to turn a €2.9 billion loss into an €8.1 billion profit, with €11 billion coming from gold.
How? Instead of a simple sell-off, the Bank of France sold old, lower-purity gold bars stored in New York at record-high prices, then immediately bought new, compliant gold bars in the European market at slightly lower prices. Its total gold reserves did not change by a single ounce, yet it booked an €11 billion accounting gain.
What This Means for Retail Investors
If you hold gold ETFs or paper gold, the game has changed. Do not panic and sell, but do not blindly buy either.
The Old Logic
Central bank buying + geopolitical risk drove gold from $2,000 to $5,600.
The New Reality
Central banks are no longer a unified buying bloc. Some have become sellers. Worse, a negative feedback loop has emerged: higher oil prices → central banks run out of cash → they sell gold → gold prices fall → their book losses grow.
Gold has transformed from a pure "safe-haven asset" into a "bet on the degree of chaos." Too much chaos, and central banks are forced to sell. Too little, and they buy. Hitting the right balance is difficult.
Conclusion
The gold bull market is not necessarily over, but the easy, predictable days of central bank buying are gone. What remains is a more volatile, more complex market driven by war financing, currency defense, and tactical profit-taking. If you own gold, hold it as a long-term hedge — but do not expect the steady upward climb of the past two years to continue without turbulence.